Not Knowing Your Traffic
Affiliate marketing is often preached to be an easy way to make money. Rumors that you can just sit back and relax while your affiliate account keeps growing is thus incorrect. It might be a good time to settle with the idea that affiliates have to work, not more but exactly like everybody else. Start by finding out which your website's visitors are. Not their names but more specifically the average age and interests. Just look at what your website offer that makes them visit so often.
This will help you in figuring out the next step; what product/service to advertise. In order to make money on affiliate marketing your visitors actually have to click on the affiliate advertisement, thus need to be interested in what it has to offer. Occasionally you'll find an affiliate program that offers affiliates commission based on CPM, cost per million impressions. Then it is enough that your website get a lot of traffic. But this is a uncommon commission type.
Advertising The Wrong Product
The object that you choose to advertise might turn out to be wrong and unprofitable if you don't avoid the affiliate mistake above. But that is not enough. You need to know your advertising, inside and out. If it appeals to your interest that's great. You will then be able to promote its benefits and implement pros and cons into your website's content.
Choosing too Many Affiliate Programs
What makes affiliate marketing so appealing amongst many things is how easy it is to sign up to an affiliate program. Many make the mistakes of advertising many products from different affiliate programs at the same time. Rather than spreading out advertisement on several products you should focus energy, expertise and advertisement on a single advertisement.
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